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The Art of the Global Gateway: Strategies for Successful Multilingual Navigation, by John Yunker
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A global gateway is the initial point of contact between your web site and the world -- it is, in effect, a web user’s first impression. To truly welcome visitors to your web site, you’ll need a welcoming global gateway.
Many companies are finding that more than half of the visitors to their global web sites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.
Now in its second edition, this one-of-a-kind book will help you build global gateways that support any number of languages. You'll learn all about geolocation and language negotiation. And you'll learn from the global gateways at 3M, GE, Google, IKEA, Emirates, and Facebook.
This book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.
REVIEW
"A comprehensive, yet simple guide to creating multilingual website navigation. Presented clearly and concisely with lots of great examples. An excellent resource!"
-- ExNihilo
- Sales Rank: #1469594 in eBooks
- Published on: 2010-12-27
- Released on: 2010-12-27
- Format: Kindle eBook
Review
"A comprehensive, yet simple guide to creating multilingual website navigation. Presented clearly and concisely with lots of great examples. An excellent resource!" -- ExNihilo
About the Author
John Yunker is the founder of Byte Level Research, a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. In addition to Byte Level, he currently manages marketing and editorial web content for Pyramid Research, a business unit of the Economist Intelligence Unit. He has helped such clients as H&R Block, Victoria's Secret, and Edify develop multilingual web sites. Additionally, he has advised a wide range of companies on overall web content strategy, including SAP, Wal-Mart, and Giorgio Armani. He is a regular contributor to several industry magazines.
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